A Few Random Thoughts
You get a little time to think while listening to the radio during my 40 to 70 minute drive to the office and back each day.
The funny part of it is that most ads seem to be geared toward the most stupid people. The bad part is, when one realizes it becomes difficult to take the advertisment, the advertiser, and even the product seriously.
In Los Angeles, and probably everywhere else, certain advertisers use saturation advertising--a program in which they buy a spot in just about every commercial break, on just about every radio or tv station. How this can be successful is far beyond my ken. I hear their ads so often that I come to the state in which I change the station when I hear certain ads. There's no chance I'd actually venture into the store in question!
Also, consider the following:
- Advertisers of British cars often employ narrators with English accents. Why don't advertisers of German cars have German accents? Why don't advertisers of Japanese cars have Japanese accents?
- How many people do not know that a ten-digit phone number requires a "1" prefix?
- Don't advertisers know that "Save 20% Off" is redundant?
- Has it occurred to anyone besides me that advertisers who announce their phone number more than twice, do so because they think we're stupid?
- How is it that advertisers know what we deserve?
- What's the difference between a laundry list and a list?
- "Results may vary" is advertiser code for "sometimes it works."
- The purpose of the disclaimer at the end of an ad is to tell you that everything previously said is a lie.
- In an ad, why is it that the smart one is always a woman and the dumb one is always a man?
- What does "Save up to 25% or more" mean?
Perhaps I spend too much time listening to the radio.
Hunting for consistency...